Hi, I’m Vinnie Mehta
Product Designer & UX Strategist designing products that earn trust. I make complex, automated systems feel simple and safe to rely on. Previously at AWS, with a background spanning startups and film/VFX.
Case Studies
AWS Deadline Cloud is a cloud-based render management service that helps studios render 3D animation and visual effects.
My contributions:
- Led UX onboarding design for AWS Deadline Cloud, simplifying cloud infrastructure and identity setup.
- Automated setup and configuration: Introduced smart defaults, reducing a 64-step manual setup to 3 automated stages.
- Delivered measurable impact: Cut support tickets 60% and lifted self-service adoption 75%.
- Cross-functional collaboration: Defined cloud adoption strategies and drove org-wide UX alignment.
- Owned the UX sign-off, running design QA against the build and taking the service from concept to General Availability.
An AI storytelling agent I designed and prototyped for Nanosarte, my own product practice. A child’s drawing becomes a story the grandparent receives in their own language.
My contributions:
- Designed end-to-end, from trust architecture through interaction flows, brand, and design system.
- Human-AI collaboration design: Designed a three-mode trust progression (create-and-send loop, Delegator, Autopilot) with staged autonomy and human-in-the-loop safeguards at every level.
- Reversibility and controls: Built a 60-second undo, per-recipient pause, recall, and parent-set spend caps, so people can stop the system rather than audit it.
- User research: Ran 10 parent interviews and a 6-user usability round. The first onboarding failed, and the rebuild cut setup to three screens under two minutes.
- Prototyping: Built a working React prototype with a machine-readable design system spec that kept the AI-assisted build aligned to the design decisions.
AllQuotes.ca is a Canadian service marketplace connecting homeowners with local trades. Users were treating it as a directory and contacting contractors directly, bypassing the quote system the business runs on.
My contributions:
- Led a full UX audit and redesign of the marketplace, from homepage through quote request.
- Analytics audit: Found only 3% of users engaging with the quote request across 100k page views, using Crazy Egg and Google Analytics.
- Research: Two rounds of founder interviews, four moderated user sessions, and competitor analysis surfaced the real blocker: users wouldn’t sign up to read reviews because they expected a flood of follow-up emails.
- Workflow simplification: Redesigned the quote request from 5 steps to 3, with the first three fields auto-filling from the CTA.
- Visual design and listings: Remapped brand colours across the global UI, added white space, original project photography and illustrations, and rebuilt business listings around reviews, contractor credentials, and a geolocation filter.
UX Skills & Methods
UX Design & Strategy
User Research
Information Architecture
Personas & Journey Mapping
Wireframing & Prototyping
Interaction Design
Design Systems
User Testing & Validation
AI in UX
Education
- Agentic AI UX Design Certification — Maven
- Google AI Essentials — Prompting & Ethical AI
- UX Design & Research Certificate — DesignLab
- Postgraduate Diploma in 3D Animation & VFX — Vancouver Film School
- Bachelor of Arts — Delhi University
- Diploma in Visual Design – SDWP Delhi
Gemini Award Nominee — Visual Excellence & Creative Direction
Contact me
Email: vinniemehta19@gmail.com