Nanos Arte is an e-commerce store and turns kids’ artwork into a personalized gift for families and friends to celebrate their special occasions.
Currently, users request gift mockup designs for their personalized gifts by sending email messages with attached artwork through emails. However, the offline process of designing a mockup is a time-consuming task for the business. Therefore, users need to wait longer to preview and approve mockups before placing an order.
Nanos Arte is an e-commerce store and turns kids’ artwork into a personalized gift for families and friends to celebrate their special occasions.
Currently, users request gift mockup designs for their personalized gifts by sending email messages with attached artwork through emails. However, the offline process of designing a mockup is a time-consuming task for the business. Therefore, users need to wait longer to preview and approve mockups before placing an order.
Product Design
Business is losing leads because of the time-consuming mockup design task. For the turnaround of mockup previews, the user needs to wait up to 24 hours with limited options.
To improve the efficiency of the growing mobile users who manage their kid's artwork using mobile devices.
To create personalized best looking gifts with their kids’ artwork for families and friends.
Product Design
Most customers ask for kids' drawing enhancements and tweaks for designing their personalized gifts.
To analyze users' behaviour by age, gender, and interest categories.
What steps user takes before ordering a gift and what factors influence users' decision.
Primary Research
After reviewing the customer’s emails from the past 12 months has helped me understand their personalized gift design needs and problems.
Hi, This is the art! I'm interested in how it looks both with just the lines, no paper background and also, if you think it looks better, with the paper. I can also try to take another photo if that helps.Thanks! Will you let me know you receive this?
Hello, I’ve just purchased two tote bags printed on both sides.Please find attached the file that I want printed on both bags. Both bags will be identical. Let me know if you need anything or if you have any issues with the bag.
Hi, I would like to do a gift for the grandparents do my kids. Here are pictures of the artwork of my son. These are wild horses, and I find the pattern very beautiful. Could you please do a mock-up or pillow cases and/or cups for me with one image on one side and the other on another side? Thanks!
Based on users’ artifacts study for art and craft gifts made by kids for their parents, grandparents and loved ones. It helped me understand the gift-givers need, receivers’ expectations and pain points.
based on google analytic
After analyzing the past 12 months of the user interaction and demographic data from google analytics of Nanos Arte’s website, the following are the key learnings:
1. Nanos Arte attracts 79.2% new visitors.
2. Nanos Arte has 52.9% mobile users.
3. Male and older (55-65 years old) user group segments are rising respectively by 30% and 10%.
After examining the analytics, I got the following insights:
Primary Reseach
Kids' original artworks are unique and beautiful but need polishing to make the gift comparable to commercial, practical products.
The proportion of senior users (aged 55 and older) has grown by 10%, and 30% male users.
Based on analytics, the user discovers gift items through smaller categories based on demographic factors such as a gift for grandparents.
Secondary Research
Examined big and small competitors’ interfaces and features who offer a wide range of personalized gifts with the following are the insights:
Following are the insight after studying competitors users’ pain points:
Secondary Research
The most common feature among all is demographic-based product categories with a review and rating system.
For the growing seniors and children user segment, designing an inclusive and accessible design tool is paramount.
Ability to save mockup designs into user profile for later use.
Mapped the provisional persona and its characteristics based on research findings and then developed the primary user personas.
To create an empathy map, I have gathered the data through my direct communication with customers and research findings.
I have been engaged with Nanos Arte’s customers directly through emails, chats and phone calls. I have designed the user’s journey map after revisiting the client’s communications and research work. It helped me to visualize how user achieves their goal and what are their needs and expectations.
Defining Goals
I have designed the user flow based on the new and returning user scenarios. Matt is the new visitor, whereas Niina is returning customer.
Sketches
Created the paper prototype to test and explore several user flows. It makes it easy to swap paper screens and let you focus on the flow process.
I mapped all the artwork editing tools required by the user to design their gift mockups based on research findings..
wirerframe
By further working on the paper prototype, I designed low fidelity wireframe with the following improvements:
Design System
I used the existing design system for a mobile app, which I created for the website before, to continue the overall brand aesthetic and design voice around kids’ art.
Wireframe
I designed the high fidelity mobile app prototype using Figma. It features UI design and user interaction where users create personalized gift mocks using smart AI design tools. In addition, I designed a more prominent icon, and accessible task flows for elderly and diverse users based on research findings.
or click to watch video recoded prototype
Product Design
How new and repeat users will interact with CTAs from the home screen.
How will the user browse product categories and filter the product to design a personalized gift for grandparents?
To find out if the design editor UI is intuitive and straightforward enough for the user to perform various design tasks such as upload image, edit design and purview mockups.
I conducted a virtual usability test with six users through zoom meetings. I used the prototype designed in Figma to find how the user interacts with the inbuilt design mockup tool.
At first, the home screen CTA had only one option to browse product categories. After the usability test, I switched back to my original paper prototype concept. I added a second CTA to start designing for returning users familiar with products and would like to jump-start creating their personalized gifts.
Therefore, It solved the following two problems :
I have gathered and implemented new insight from the usability test. Our prototype is ready to test our new solution assumptions after applying test findings on a bigger scale. The next step is as follows :
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